Overview:
Larubo, a brand established in 2017, sought to revamp its digital presence to align with a new brand identity and successfully launch its online store, particularly focusing on the AW Collection.
Challenge:
The company needed to enhance its visual identity and storytelling to resonate with its audience and create excitement around the AW Collection launch, amidst growing competition in the fashion industry.
Solution:
A multifaceted marketing approach was implemented, combining stunning visuals, compelling storytelling, and strategic advertising. Social media platforms, influencer partnerships, and exclusive email campaigns were key tools for building awareness and engagement.
Results:
The strategy led to increased brand visibility and direct customer engagement, with email campaigns driving immediate action and exclusive promotions fueling interest. The targeted advertising efforts reached the intended demographic effectively, building momentum around the new collection.