Overview:
Emicare Dental & Spa offers a comprehensive range of dental and wellness services. Our collaboration focused on enhancing their lead generation efforts through a multifaceted strategy designed to increase lead volume, improve lead quality, and achieve specific location-based targets.
Challenge:
Emicare faced challenges in generating high-quality leads across their various locations. They needed a strategy that would optimize their paid campaigns, improve keyword targeting, and enhance ad content to increase both volume and relevancy of responses.
Solution:
We implemented a multi-pronged approach that optimized their Google Ads campaigns, refined keyword usage, and tailored ad content to specific locations and services. This allowed for better targeting of potential customers and more effective use of advertising spend.
Results:
- 19% decrease in cost-per-click.
- 2.9% improvement in click-through rate.
- 86% increase in response volume within the first 15 days of campaign management