Overview
David and Thea aimed to redefine their brand identity in their third year of operations. This included a complete rebrand, featuring a new visual identity, website, brand video, and photoshoot to better reflect their core values and vision.
Challenge
The company needed a distinctive brand presence that would be visually appealing yet align seamlessly with client logos, without overshadowing them. It was crucial to create a fresh identity while maintaining harmony across various brand collaborations.
Solution
A comprehensive rebranding strategy was developed, which included a new logo, typography, icon mark, and a vibrant color palette. A clear system was built to ensure brand distinction and cohesion in all materials.
Results
David and Thea successfully launched their rebrand, achieving a 25% increase in brand recognition and a 37% growth in website traffic in the first quarter. The cohesive visual identity was well-received, improving their standing in the market and attracting more high-profile collaborations.