Overview:

Optimerix is an innovative app designed to transform the pharmaceutical experience, enabling patients to manage their prescriptions efficiently and access affordable medication. The goal was to build brand awareness, drive app downloads, and ultimately increase sign-ups by promoting a user-friendly platform for pharmacies and patients alike.

Challenge:

Optimerix was a new player in the market, targeting an older demographic who were less digitally savvy and unfamiliar with the app’s benefits. The challenge was to raise awareness and engage a traditionally non-tech-savvy audience, motivating them to adopt digital solutions for managing healthcare.

Solution:
We implemented a comprehensive marketing strategy combining both digital and offline efforts. Alongside paid and organic social media campaigns, we leveraged a Digital Out-of-Home (DOOH) network, strategically placing ads in medical offices where patients could be engaged directly. This approach allowed us to reach the older demographic, building awareness and trust in the app while they were already in a healthcare environment, making it easier for them to embrace digital solutions. We focused on creating relatable content that addressed common pain points, such as high medication costs. Email marketing nurtured potential leads, keeping them engaged and encouraging long-term adoption.

Results:

  • 53k+ Users gained in less than a year
  • High CTR & App Install Rates achieved through targeted campaigns.
  • Effective Email Marketing ensured continued engagement and growth.